Our Story

The Founders

Our Founders are fashion enthusiast with a keen eye for emerging styles and a dedication to inclusivity. Joani the Label was established as a destination for fashion-forward women seeking curated collections that inspire confidence and individuality. Inspired by their travels and a desire to blend functionality with style, they embarked on a journey to create a brand synonymous with luxury and leisure.

About Us

Welcome to Joani The Label, our journey began with a vision to redefine the a capsule wardrobe.

Whether you're exploring vibrant city streets or relaxing by the ocean, our garments are crafted to enhance every moment with comfort and style. Located in Sydney, we draw inspiration from the streets of Bondi through to New York right across the streets of Italy. 

Discover Joani the Label and embrace a wardrobe that speaks to you. Explore our latest collections and indulge in the luxury of timeless fashion reimagined for the modern individual.

Our Core Values